Is Google AdWords Still a Viable Option For Generating Leads to Your Network Marketing Business?

2009 presented some huge changes in the world of online advertising via the key search engine on the planet – Google. Advertisers were being slapped, having their accounts cancelled and left in a state of disbelief and anxiety over how they were going to continue to generate the quality and quantity of qualified leads to their businesses.The answer to the question posed is simply -Yes. Google AdWords is still a Powerful, Viable option for generating leads to your business. It is efficient and measurable.In 2010 – however Google AdWords is no longer for the masses. You cannot simply open an account and have a play, set up a nice little campaign and hope for the best – as many have done in the earlier days. Quality is king, so is the consumer and those marketers who submitted multiple sites that violated the landing page quality guidelines of Google presented a low quality experience for the end user. This does not make Google happy and you will be penalised for it with higher average click costs, lower click through rates and eventual closure of your account. To be a successful Google AdWords advertiser it is imperative that you learn the ropes, be compliant – understand the ground rules Google has in place and follow the process and make Google -Happy.Over the coming months’ new training and processes will emerge to get the informed educated Google Advertiser back on track and operating in a compliant manner. Use the time now to bring yourself up to speed, before diving back into the market. In the interim, as you go through your learning curve to develop your skills implement some other powerful long lasting strategies.Like any good portfolio you need to have diversification and the same is applicable for your Business Marketing strategy. To keep afloat next time Google decides to changes you can continue to function and generate leads to your business without floundering for weeks if not months on end – the key is to Diversify.Using other marketing strategies that Google loves – like Article Writing, Video Marketing both fantastic at growing your position organically – once published they are permanent. This is perfect – do the job once and receive the rewards again and again. The added bonus of these two strategies is that they are both low cost marketing methods.Article Marketing has the potential to increase the authors’ business credibility, as well as attracting new clientele. Articles can be written to target particular keyword niches, and then distributed to content publishers that cater to those markets. Authors are able to target their audience with informative content, sent to an already-interested group of readers.Video Marketing allows you to build trust and respect in your niche in a more personal way. Search engines love video content and will generally push your posted videos up in the free search results – also known as the “organic” or “natural” search results. Did you know that 30,000,000,000 web videos are watched every month in the United States? That’s right 30 Billion. Videos now comprise 60% of all web traffic. Key to getting the very best results from your videos is to follow a simple process of 1) Use your video to answer a question. 2) Educate your viewer. 3) Direct the viewer as to their next step. Both of these methods deserve greater concentration and I will give them their due in future articles.There is no better feeling than waking up in the morning and realizing over a coffee that you made money in your sleep, thanks to an online marketing system that works around the clock. Google remains the giant in online paid advertising with a whopping 83.55% of market share. This tells us that Goggle is the consumer’s choice and as marketers this is where we need to continue to develop our presence.For anyone beginning an absolute must is Perry Marshall’s Definitive Guide to Google AdWords. This is THE bible of every successful online marketer. Once I read this it all made sense. It’s 200 or so pages but most of it is screenshots so it’s not a difficult read.

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Selling a Business – How to Write a Business-For-Sale Ad That Works

Your online business-for-sale advertisement should be created with two important facts in mind:Fact #1: The Goal For Your Advertisement Is To Attract Qualified Buyers And Motivate Them To Request More InformationYou can’t sell your business through an ad, you can only hope to locate people who are good prospects and peak their curiosity. Don’t try to communicate every single detail about the company. Just tell the reader enough to get them interested in your business and wanting to know more.Fact #2: Buyers don’t READ online ads, they SCAN them.The reason buyers scan ads and don’t read them is because there are so many ads out there — no one could read them all. What they will do though, is scan the page looking for a few hot-button words that catch our eye. A high quality prospect will have a general idea of the types of businesses that appeal to him. He will have certain hot buttons related to:**Business Type **Business Location **Price RangeWhen he comes across one of his hot buttons, the buyer will then slow down to read more details about that particular business. While scanning the ads the buyer is compiling a short list of businesses with which to follow up. It should be your goal to get on the short-lists of high quality buyers while simultaneously being left off the short-lists of the unqualified tire kickers.There is not much you can do about the type, location and price range of your business – they are what they are. So the key to writing a good ad comes down to the “Description” or “Comments” section of the ad.The thing to remember when writing the the comments section of the ad is this:Tell them just enough information to get them interested and wanting to know more. In other words don’t try to tell them every last detail about your business. Simply mention 3-5 positive elements of your business and spend 1 or 2 sentences describing them.Some things you want to mention are: -You have a transferable lease in place with attractive rent and an option to renew -You are located on the corner of a busy intersection -You will stay on with the business temporarily for a training period -You have lots of repeat customers -You have unique or patented products -Sales and profits have been increasing each year.Things To Avoid In Your Business For Sale Ad: Earlier, I mentioned that while you want to be on the short list of good prospects, you also want to stay off the list of unqualified prospects.There are a lot of people with no available cash and bad credit who think they can buy a business. There are also a lot of sharks out there – savvy business people who are looking to buy a business well below it’s legitimate market value.To avoid getting a lot of response from the wrong people, here are some things you DON’T want to do:*Under no circumstances should you ever write OBO (“Or Best Offer”) next to your asking price. It’s sends a signal that you are desperate. Every bottom feeding, low-balling, shark will come out of the woodwork just to see if they can steal your business.*If you include a reason for selling, make sure it’s a positive one such as retirement or to pursue other business opportunities. Every buyer will want to know why you are selling. But now is not the time to let them know you are under the gun due to divorce or illness.*Don’t over hype the business. There is no reason to use phrases like:”THIS PLACE IS A GOLD MINE!!!!”"THE SKY IS THE LIMIT!!!!!!!”"OWNER HAS BRAIN DAMAGE!…. IT’S A STEAL AT TWICE THIS PRICE!!!!!!!!!!!When a high quality prospect reads this, he just moves on to the next ad. If the business was really solid, the seller would not have to resort to these sorts of statements.

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5 Automotive Industry Trends Which Will Put Pedal to Metal

A new technological decade has unfolded, and businesses are gearing up to keep pace with the emerging trends and evolving user requisites of this era. Industry giants are claiming to have their strategies in place, in order to mitigate any risks which the year 2013 may pose. But are all industries indeed ready?As of March 2013, the US automotive industry has recorded a sale of 3,689,089, but will the pace be maintained throughout? Are mobility firms prepared for the next decade? In order to determine this, automakers will need to keep an eye in the emerging trends of the industry and adopt them into their business models. Here are 5 key trends which every mobility firm must be mindful about as it strategizes for the upcoming financial year. Governments will regulate the need for safer and cleaner transportation. As far as secure individual mobility is concerned, governments are currently focusing on three core areas- environmental compatibility, preservation of resources and safety. This will prompt original equipment manufacturers (OEMs) to render a diversified range of safer and cleaner vehicles, especially zero-emission transportation. While, consumers will weigh their vehicle-buying decisions based on penalties and incentives at their disposal.
New players will set foot in the automotive sector. The evolving consumer needs, introduction of Automotive IT solutions and advancing technology have paved way for new entrants to set foot in the mobility market. Even non-automotive firms are rendering services like mobility integration, car-sharing and ‘black box insurance’ based on usage, which decides the premium limit based on electric vehicle integration, real-time evaluation of driving performance and advanced car entertainment systems. The evolution of these new business models will allow the new players to become an integrated part of the traditional automotive value chain.
Automotive marketing will get an edge with social media initiatives. The marketing trends in the automotive industry have witnessed a major shift. From showcasing a gleaming car in a 30-second slot, the means of marketing have become more social. Lately, consumers have been doing a thorough research before deciding upon which vehicle to invest in. Social media platforms have facilitated the access to a plethora of information, including perceptions and opinions of other consumers. Buyers are resting their decisions on reviews which they acquire from influential blogs and websites, other consumers and news features- sources on which the mobility firms can’t exercise any control. At the same time, OEMs are harnessing social platforms to develop closer bonds with consumers. They are adapting to the paradigm shift and utilizing it to market their products to a wider audience base.
OEMs will look forward to rationalizing their portfolios. Post surviving the recession blues, most OEMs will shift their focus from volume to sustainability and profits. Emerging OEMs will look forward to climbing up the scale as soon as possible, by either acquiring in their home market or eyeing the developed nations, in order to build a global presence.
Globalization of the sector will result into emergence of new risks. Globalization is paving way for new risks and OEMs are continuously devising radical operational strategies in order to mitigate these risks. Whether it’s the volatile prices of raw materials and misalignment of demand and supply, or it’s the shortage of qualified workers and changing regulatory prices, automotive firms are facing a reality check pertaining to their globalization efforts. In the wake of these challenges, industry must gear up to implement mitigation strategies in order to simplify the adaption of the value chain. And implementation of automotive software solutions is being viewed as one of the prime solutions to these challenges.Planning is the key to success in the times to come. The automotive industry needs to study the evolving trends circumspectly and prepare their business strategies accordingly.

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